The Roots Black Card will serve as a pipeline and direct access to the 1.3 trillion dollars of spending power within the black community. Our mission is to highlight black and brown businesses while offering a platform for consumers to support our entrepreneurial creatives. The Roots Card will serve five core purposes:

- Circulation of the Black dollar within the community
- Track the spending habits of consumers in order to meet demands
- Unify black consumers and black producers
- Promote the ideology of black businesses
- Highlight leaders within our communities

Supporters of the Roots Black Card will have direct access to all participating Roots Card businesses.

- Direct access to all Roots Card accepting businesses.
- Exclusive discounts on Roots Card accepting businesses.
- Special discounts on Roots Clothing and Apparel
- Custom Exclusive Roots Supporters Tee

Check Out Our Participating Businesses


This is an exciting time for us here at ROOTS and we’re even more excited to share this new venture with you. With your support, we as a collective are one step closer to growing, circulating, and keeping the Black dollar within our community.

If you are a business looking to increase business traffic while also building brand awareness and are interested in becoming Roots Black Card compatible please fill the form out below. We will follow up with you all each individually with next steps.

If you have any further questions regarding your support of the ROOTS card, please feel free to reach out to us at any time.

Donate to Roots Collective